The Scottish artist David Shrigley has been collaborating with the luxury knitwear manufacturer Pringle of Scotland for a few years now. It started in 2009 with a series of slogan designs for T-shirts and twin sets. It then continued with promotional billboards on the London Underground.
Back in 2010 David Shrigley produced a short promotional film about Pringle. I stumbled across it again the other day. It made me smile. It is interesting because it is a good example of simple and engaging storytelling. It delivers the message about Pringle without it felling like an advert. Without feeling as if you are being sold to. That is a very good thing.
Here it is: